“Hello! Come right in!” This is what someone who has signed up for your newsletter and downloaded your lead magnet are essentially saying when they sign up and throw open the doors to their inbox to you. When you get that invitation, you need to be mindful...
Remember how our parents told us to not talk about politics or religion at the dinner table? Now you can’t talk about that or your position on covid or the cancel culture… whether you like dogs or cats or llamas without upsetting someone, right? We have...
There is no doubt that social media is a powerful tool to grow your swimming pool cleaning or building business. But to make it work you need to know what to post and when and to whom to focus your content. We have 6 tips for social media content that soars and helps...
Do you need tips to make blogging efforts pay off? Chances are you have heard that you “need to blog” and we agree. Blogging is a way to show your authority, share your expertise, own your own property (if social media sites go away, so do all your...
When we work with our clients we help them put together an editorial calendar. These are great tools to keep you moving forward with blogging and marketing efforts. An editorial calendar will help you keep up with industry-specific events or holidays you want to write...
