We work with so many clients that have a mistaken idea of “how” social media needs to be “done.” Social media isn’t a…

In a previous article, we wrote about SEO versus UXO (search engine optimization) (user experience optimization). We explained that SEO benefits the business…

Do you know what customer experience optimization — or as we call it User Experience Optimization (UXO) — and why it matters to…

You can breathe new life into old blog posts and that might make sense if you have blog posts that got you a…

Coronavirus is hitting many small business owners hard. The Coronavirus pandemic, though, has also been sparking the entrepreneurial spirit in many individuals. If…

Do you find yourself reaching for your phone before your feet even hit the floor in the morning? Do you check your phone…

How many hours do you have in a day to devote to your business and its core offerings? Now take away the number…

Every business owner wants his or her content to “go viral.” They see that other posts are made and get thousands or tens…

“Everyone is on social media” but does everyone use social media “correctly?” That is a question fraught with tension and a myriad of…

Does your business have anything exciting going on? We’ll bet it does. Have you celebrated an anniversary? Hired a new employee? Moved to…