Social media is a great way to share news and information about your company, right? Of course it is. BUT do you have a plan in place for who is “allowed” to share that information? If you have staff or employees or even outside contractors, do you have a...
When we talk with business owners — many of whom don’t consider themselves bloggers — we explain that even if you’re not a blogger, you need to work with a blogger to help spread the word about you, your work and to help you reach your ideal...
We all make mistakes. We’re human after all. But there are some social media mistakes you will want to avoid. If you’re making them right now, put a new strategy in place and address them before you make another post. Are You Making These Social Media...
Are you, and your business on, every social media platform available? If so, are your profiles optimized on each and every one of the platforms? If you’re not optimizing your profiles you are doing your business more harm than good. This also holds true if...
Is your social media strategy bearing fruit? Are you seeing a return on your investment of time, effort and dollars? Do you know how to gauge social media ROI? If you answered, no or I don’t know to these questions above, here are some ways in which you can test...
