If you’re selling items on line — a class or a service or even a product — you will likely drive your potential clients to a “landing page.” From the landing page, they will read your copy and if it’s compelling enough they will buy...
Great! Look at our Facebook numbers! We’ve had more traffic and more likes! Well… I’d like to know, what exactly does that mean? Are you just looking for high numbers or are you looking for meaningful engagement? Are you looking for Facebook visits...
Yes, numbers do matter, but it’s better to have a thousand committed readers of your blog than to have millions of unengaged traffic. Having millions of visitors who “bounce” off the site after a few seconds aren’t helping your social media...
Does your business have a social media policy? You certainly don’t want to wait until you’re doing damage control because of something that was said or shared by an employee on social media. Chances are you have heard so many business owners and...
SEO (search engine optimization) isn’t magic BUT there is a skill and strategy you need to have in place in order to help your site rank. We have 5 ways to fine tune your site’s SEO. Many of these tips are steps you can do on your own, others you may need...
