Social media. It’s the best of marketing tools, it’s the worst of marketing tools. For many entrepreneurs, social media is a free way for them to get in front of a potentially large audience. For others, it’s a confusing nightmare that they just don’t understand how...
Pinterest can be a great search engine for your business and can drive sales. We’ve seen it happen with our clients and not all of those clients have businesses that typically lend themselves to beautiful images. How to use Pinterest for your business is...
Utilizing social media effectively and efficiently is a task that entrepreneurs need to understand. There will come a time though when you will be asking, “should you outsource your social media?” That time may come when you’re simply too busy with the core competency...
How to build your inner website pages is a question we talk with our clients about all the time. Why? Because your inner website pages are the “money” pages. They are the pages that show your expertise to the world and they are the pages that will convert lookers into...
Anonymity and human nature have lead to many unhappy customers taking to the Internet to voice their bad feelings about businesses. An unhappy customer is more likely to post a negative review than is a happy customer to post a happy one. How to respond to a negative...
Instagram is a great platform for photo-centric business entities or even those businesses who can find/take photos to highlight their business and what they do. How to grow your Instagram following is something we discuss with clients. We do caution though,...
