Quick! Where’s your phone? Chances are you are reading this article on your phone or tablet. Is it any secret that savvy business owners and marketers are turning to text as a way to build a connection with a potential new client or deepen a connection with a...
Thanksgiving has just passed. Christmas and New Year’s will soon be upon us. As an entrepreneur, I understand that I need to step back and count my blessings and I urge you to count your blessings too. The holidays are busy. There is so much family activity and...
Have you ever heard that consumers want to do business with someone they, “know, like, and trust?” It’s true. It is one of the reasons for “shopping small” or “buying local” and why the big stores sometimes struggle to compete...
Remember that almost twenty-four hour period in 2021 when Facebook was inaccessible? Did you go into panic mode because you couldn’t make sales or interact with potential customers? Did you worry that all the time, money and effort you’d put into your...
“Hello! Come right in!” This is what someone who has signed up for your newsletter and downloaded your lead magnet are essentially saying when they sign up and throw open the doors to their inbox to you. When you get that invitation, you need to be mindful...
