Is affiliate marketing part of your 2022 marketing strategy? Affiliate marketing can be an ideal way to bring in passive income – making money while you sleep. But to be effective you need to have a strategy, need to find those businesses that provide affiliate...
What changes happened to you in your professional life in 2021? Did you win awards? Start a new job? Get featured in a podcast or in a print publication? Did your business demographic change and you’re pivoting? Did you update your bio online when any of that...
Quick! Where’s your phone? Chances are you are reading this article on your phone or tablet. Is it any secret that savvy business owners and marketers are turning to text as a way to build a connection with a potential new client or deepen a connection with a...
Thanksgiving has just passed. Christmas and New Year’s will soon be upon us. As an entrepreneur, I understand that I need to step back and count my blessings and I urge you to count your blessings too. The holidays are busy. There is so much family activity and...
Have you ever heard that consumers want to do business with someone they, “know, like, and trust?” It’s true. It is one of the reasons for “shopping small” or “buying local” and why the big stores sometimes struggle to compete...