Are you selling products or services? Do you use a landing page to offer those? Are your landing pages converting? If no, why not? Do you take a step back and look at the content and the user experience from a visitor perspective? Does the visitor know what to do when...
In a previous article, we wrote about SEO versus UXO (search engine optimization) (user experience optimization). We explained that SEO benefits the business owner in a search. UXO ultimately benefits the business and its brand BUT first it benefits the customer by...
Do you know what customer experience optimization — or as we call it User Experience Optimization (UXO) — and why it matters to your site and to the overall “feeling” a visitor gets when he or she comes to your website? If you aren’t sure...
How many hours do you have in a day to devote to your business and its core offerings? Now take away the number of hours you spend marketing your business online and offline. How many hours do you have left? Okay, now tell me honestly how many hours do you spend...
“Everyone is on social media” but does everyone use social media “correctly?” That is a question fraught with tension and a myriad of answers. We have social media etiquette tips because so much of social media today is a landmine. You need to...
