If you’re spending time and money writing content and copy you want it to work for you, right? That’s why you need to learn how to write copy that sells… without being salesy. It is a delicate balancing act. These are tips you may have heard before, but many of them...
Gone are the days of giving an elevator speech at a networking event. Sure, potential clients want to know if they need the services you’re offering but today potential clients want to know WHY you do what you do. There are a myriad of ways to tell what you do...
We’re not saying you need to be paranoid, but we wonder if you know what people are saying about you and your business. What is your business’s online visiblity? Are you found in a search? Are you and your business being found for the search terms you want...
It would seem like after this many years of my coaching swimming pool clients and other entrepreneurs that we wouldn’t still be writing about blogging and how it can help a business grow its authority. We have done another round-up of why you need a blog: 7 more...
We give a lot of strategy and advice on how to amplify the messages on your blog, but we wanted to take a step back and do a blogging 101 and explain why to start one. There are new businesses being started every day and they may throw up a website, set up social...
