When you write a blog post on your website, how many people are seeing it? When you interact on LinkedIn how many people are you connected to? How to share your expertise on LinkedIn is what we want to talk about today because the LinkedIn publishing platform can be a...
Blogging is not dead. That’s not what we are saying, what we are saying is that podcasts are the new up and coming way to reach your audience. Should you start a podcast? The simple answer is — if it fits into your overall marketing plan. If you...
Writing effective ad copy is just as important as writing effective blog copy — maybe even more because you’re putting more money behind your ads, probably. How to write Google ad copy that converts to sales is an important part of how you allocate your...
Have you wondered how to grow your audience with Facebook ads? There are many reasons that using Facebook ads are great for growing audience and engagement, but you need to have a strategy and you also need to know what outcomes you’re seeking before you spend...
As an entrepreneur you can’t be all things to all people nor should you try. As an entrepreneur, too, you can’t be on all social platforms and work them effectively. How entrepreneurs can build their social following without spreading yourself too thin....
When you look at your website and blog do you notice that you have a lot of blog posts? If you’ve been writing for any length of time, you will have built up a library of posts. Are your old posts helping move your business forward? Have you ever wondered how to...
