If you’re like many of us, you’ve been spending a lot of time in front of the camera doing Zoom meetings with clients, colleagues and your family. If you’re getting accustomed to being on camera in that space, why not use video for your business. Are...
Blogging is a great way to share your message, get followers, find new customers, share exciting information and show off your expertise. If you’re blogging and none of these are happening it could be you’re simply missing a couple of key factors to make...
Are you selling products or services? Do you use a landing page to offer those? Are your landing pages converting? If no, why not? Do you take a step back and look at the content and the user experience from a visitor perspective? Does the visitor know what to do when...
We work with so many clients that have a mistaken idea of “how” social media needs to be “done.” Social media isn’t a one-size-fits all strategy. Your strategy hinges on the market in which you work, the audience with whom you want to work and your messaging....
In a previous article, we wrote about SEO versus UXO (search engine optimization) (user experience optimization). We explained that SEO benefits the business owner in a search. UXO ultimately benefits the business and its brand BUT first it benefits the customer by...
