Should you automate your social media? There are many good reasons to do just that BUT even if you do, you still want to go in and interact with people who are commenting on your status updates. After all, the whole idea of social media is to be social, right? We have...
Do you listen to podcasts? If you said yes, you are not alone. Podcasts are exploding. There are podcasters who are using production studios and there are podcasters who are talking to you from their garage, car or even a closet in their house. If you have ever...
Are you selling products or services? Do you use a landing page to offer those? Are your landing pages converting? If no, why not? Do you take a step back and look at the content and the user experience from a visitor perspective? Does the visitor know what to do when...
In a previous article, we wrote about SEO versus UXO (search engine optimization) (user experience optimization). We explained that SEO benefits the business owner in a search. UXO ultimately benefits the business and its brand BUT first it benefits the customer by...
Do you know what customer experience optimization — or as we call it User Experience Optimization (UXO) — and why it matters to your site and to the overall “feeling” a visitor gets when he or she comes to your website? If you aren’t sure...