Blogging is a great way to share your message, get followers, find new customers, share exciting information and show off your expertise. If you’re blogging and none of these are happening it could be you’re simply missing a couple of key factors to make...
We work with so many clients that have a mistaken idea of “how” social media needs to be “done.” Social media isn’t a one-size-fits all strategy. Your strategy hinges on the market in which you work, the audience with whom you want to work and your messaging....
In a previous article, we wrote about SEO versus UXO (search engine optimization) (user experience optimization). We explained that SEO benefits the business owner in a search. UXO ultimately benefits the business and its brand BUT first it benefits the customer by...
Do you know what customer experience optimization — or as we call it User Experience Optimization (UXO) — and why it matters to your site and to the overall “feeling” a visitor gets when he or she comes to your website? If you aren’t sure...
You can breathe new life into old blog posts and that might make sense if you have blog posts that got you a lot of traffic. Don’t worry too much about rewriting blog posts that didn’t bring any eyes to your site before — unless you have a good...
